A Few Brand-Centric Print Projects
for Dominique Cohen, Inc.
for Dominique Cohen, Inc.
Beverly Hills, CA
Palm Desert, CA
and at Neiman Marcus nationwide
I started my career in print (web didn't exist).
Had a number of print projects of late.
Additional samples upon request.
Had a number of print projects of late.
Additional samples upon request.
ABOVE
Palm Desert Storefront Banners — TI Construction (August 2021)
• photo retouching,
• to-scale mockup with awning (awning in production and slated for end of month installation; the two projects obviously work together, or I'd not placed the URL where I did),
• final artboards to print shop specs (bleeds, overlays per stock roll width, etc.)
goal…
• cover the windows while tenant improvement construction happens inside,
• advertise the brand and its lifestyle ethos,
• advertise the opening,
• intrigue (so people type the name into browsers)
• cover the windows while tenant improvement construction happens inside,
• advertise the brand and its lifestyle ethos,
• advertise the opening,
• intrigue (so people type the name into browsers)
tasks included…
• photo selection (out of more than 300 of this jewelry stack alone),• photo retouching,
• to-scale mockup with awning (awning in production and slated for end of month installation; the two projects obviously work together, or I'd not placed the URL where I did),
• final artboards to print shop specs (bleeds, overlays per stock roll width, etc.)
Software - Adobe Illustrator, Adobe Photoshop
BELOW
COVID Storefront Posters (July 2020)
until the store can safely reopen goals…
• direct interest to the website
• direct interest to DC's Instagram shopping
• express positivity against the dark windows (soft lights on inside);
• direct interest to the website
• direct interest to DC's Instagram shopping
• express positivity against the dark windows (soft lights on inside);
tasks and solutions included…
QR codes for foot traffic, which Beverly Hills gets lots of,
appointment info for foot traffic,
oversized photos to inspire drive-by quick-impression,
QR codes for foot traffic, which Beverly Hills gets lots of,
appointment info for foot traffic,
oversized photos to inspire drive-by quick-impression,
"rock the look" coordinates with online campaigns and themes,
placement in relation to store signage for tie-in,
sizing and placement related to signage shadow + height of typical parked cars.
sizing and placement related to signage shadow + height of typical parked cars.
Software - Adobe Illustrator, Adobe Photoshop
BELOW
Lookbook - Hinged Huggie Bangles (2019, 2020)
for Neiman Marcus and other staff to use in getting to know — and sell — the new fitted bangle product line
(note: ended up distributing electronically rather than printing as planned and shown here).
(note: ended up distributing electronically rather than printing as planned and shown here).
Software - Adobe InDesign, Adobe Photoshop
ABOVE
Storefront Banners (June 2014)
(previous brand colors)
while tenant improvements happen inside
when relocating from the original Robertson Boulevard location
to this prime Rodeo-Drive-adjacent space (see COVID entry, above)
while tenant improvements happen inside
when relocating from the original Robertson Boulevard location
to this prime Rodeo-Drive-adjacent space (see COVID entry, above)
Software - Adobe Illustrator, Adobe Photoshop (limited access to large-format photos constrained design)
