Rebranding & Corporate Identity

 

HungryNaki.com (Hungry Naki mean "Are You Hungry?" in Bengali) was the first online food delivery site of Bangladesh. It was started in 2013 by a couple of local, young and talented entrepreneurs who are also self-proclaimed foodies with background in IT and marketing.

 

Last year the market saw a new entrant - a major international player in online food delivery who had a substantial amount of experience and financial backing. As competition became stiffer, HungryNaki came to us looking to rebrand their image and get an edge in the game. We decided to give them a soul that a large corporation could not have and make their brand friendlier, funnier and have a visual conversation with our audience at every chance we get.