HELIKON POCKETBOOKS
Brand Identity and Covers
Helikon, a renowned hungarian publishing house offered me the chance to design their new "Helikon Pocket Books" series. It was planned as a budget series from the start with a price of 999 Hungarian Forints per book which is less than 3 euros. Until now 39 titles have been published and about the same amount is in developement.
My task was to come up with a strong visual identity that could tie together a range of different novels (you can find Arthur Conan Doyle's Sherlock stories, Zen poetry, Sigmund Freud's essays as well as Buddhas Teachings in the list) and create covers for all of them.
The design process was a tough but very enjoyable experience, luckily the publisher gave me full creative freedom from the very beginning. The requirements/restrictions were based on cost-effectiveness, and it was actually helping me to find the overall appeal I searched for:
- The series' name and its price had to be shown on the front cover
- The printing options were reduced to duotone colors
The design process was a tough but very enjoyable experience, luckily the publisher gave me full creative freedom from the very beginning. The requirements/restrictions were based on cost-effectiveness, and it was actually helping me to find the overall appeal I searched for:
- The series' name and its price had to be shown on the front cover
- The printing options were reduced to duotone colors
Each book received different pattern and an additional symbol for the back cover that reflects on the story.
The books are numbered on the spine
