Two Feet Under
The name, 'Two Feet Under' derives from the people having two feet and the sneakers being situated under these two feet. It also plays on the well known saying, 'six feet under' meaning something is dead - the old way of buying sneakers is now dead.
Two Feet Under was created as a concept store. The idea behind the store is customizable sneakers. The consumer being able to create a one of a kind pair of sneakers for themselves. Inspiration came in the form of a book - Art and Sole.
The consumer would be able to purchase a variety of well known sneakers in their purest white form - from there they would be able to customize their tag at the back of their shoe as well as the colour of the sole inner and laces. The kit includes a variety of colour paint markers for them to go wild with customizing their spanking new white shoes.
The kit includes;
- a white pair of tagged sneakers
- colour sole inners
- colour laces
- three paint markers
- a practise sketchbook
- six button badges
Thank You
