Philips Singapore has launched Avance XL Airfryer campaign in 2013 to feature this new product which has more capacity and touch screen capability. Our approach is to create an product launch campaign with this

idea 'Air is the new oil ' to promote Philips Airfryer to public and media with promotion publication design

and media event.

 

 

 

An media invite which plays up the idea of die-cut grilled chicken to fit in the new Avance XL Airfryer with

a top view perspective to tell the audience this is bigger in size than the old products - Viva & Viva Digital.