Hindi Expressive Typography
A project that always wondered me long enough till i actually let it out by actually trying out some typography. Hindi expressive typography is mostly only seen in Hindi cinema for poster art.
Dilo-dimaag - Heart vs Mind
Joining the contours of the font and enhancing them with red color, I tried to enhance the well known abstract images of heart and mind.
Balva. - Strong and powerful person
"Devdas" (Hindi: देवदास,) is a Bengali Romance novel by Sarat Chandra Chattopadhyay in 1917. Devdas is the name of the protagonist in the novel. Devdas means "A Servent of god" in terms of its meaning. The novel's character was a drunkard, hearbroken man living with memories of his beloved. This typographical expression is also based on the same Protagonists. His journey from a wealthy educated person to a drunkard in search of his unconditional love for Paro (female protagonist of the novel).
Kaccha - unripened or fragile structure.
Pakka - ripened state or firmly bounded structure
Chota - Small in size
Murkh - Stupid
This typographic expression shows stupid mistake in writing.
Gadha - Donkey.
In Hindi Language, it is also used as a word of mockery for stupid person.
Kadi - Key
Tries to capture the Image-Text relationship in this typographical expression.
Seedha - Straight.
The expression captured by long straight lines.
Samantar - Parallel
ver 1) Chayan - Option
The expression captures the image of pen with a thin line drawn by it.
ver 2) Chayan - Option
This expression is adopted by the hamburger style of icon in smart phones. The icon that reflects the option panel in three lines. This is just an expression to capture it in Hindi Fonts.
Chayan - Choice or chosen option
Tried to capture the same in the above three examples.
ver 1) Chunav - votes
The fonts capture an abstract representation of a ballet box (upper view).
ver 2)Chunav - votes
ver 3) Chunav - votes
In this expression voting is represented by the finger nail mark on the Hindi font.
ver 1) Gahara - Deepness or depth
The dark color shadow represents depth.
ver 2) Gahara - Deepness or depth
The depthness is represented by the dark long straight lines of the Hindi fonts.
Ahinsa - Non-voilence
This expression presents the humble and polite person bending with hands in namaskar position.
ver 1) Hinsa - Voilence
ver 2) Hinsa - Voilence
A clear Head shot
ver 3) Hinsa - Voilence
This expression of fonts is to show voilent acts by terrorist groups. Destroying by bomb blast or targeting any structure or building.
ver 3) Hinsa - Voilence
This example is to show cases a traditional prodecure applied woman after her husband's death. A vermillion colour "Kum-Kum" is applied by indian woman as a customary after marriage.When a woman is widow she widpe off the "Kum-kum" and adopts white colour in her life. This image depicts the destruction of those thousands of families who lost their husbands and fathers by some voilent event happened.
ver 4) Hinsa - Voilence
ver 1) Dhakkan - bottle cap
ver 2) Dhakkan - bottle cap
An attempt to show a lid through graphical presentation by tweeking the hindi font. While doing expressive typography one has the liberty to change or tweek the letter.
ver 3) Dhakkan - bottle cap
Another position in which we identify a lid of a container.
ver 4) Dhakkan - bottle cap
ver 4) Dhakkan - bottle cap
Kadva - Bitter in taste.
Something which has bad taste. The idea was to convey the bitter with a gap . The dots also represents the bad textured food.
ver 2) Kadva - Bitter in taste.
The rotation of font represents the affect of a sudden bitter taste graphically.
Ver 3) Kadva - Bitter in taste
ver 1) Rasta - for path or road
The twisting and scaling of fonts with perspective makes it look like a long path.
ver 2) Rasta - for path or road
The large perspective with scale difference.
ver 3) Rasta - for path or road
The road markings on the roads.
ver 3) Rasta - for path or road
The expression is to show the long path with road markings.
ver 1) Chauuda - for Wideness
Ver 2) Chauuda - for Wideness
Tried to represent the wideness as it means.
ver3) Chauuda - for Wideness
Wideness by the volume or space
ver 4) Chauuda - for Wideness
The space in between depicts the wide space between two letters.
ver 5) Chauuda - for Wideness
The bold lines and the depth of the black colour.
ver 1) Khatma - for murder or brutal murder, to kill someone
The idea is to depict the weapon called as "Khadag". Khadag is also called as sword possesed by Hindu Gods to kill Rakshsha.(demons)
ver 2) Khatma - for murder or brutal murder, to kill someone
The expression shown is murdering by a sharp weapon.
ver 3) Khatma - for murder or brutal murder, to kill someone
A knife like weapon is tweeked by changing the font and presents an image-text relationship.
ver 4) Khatma - for murder or brutal murder, to kill someone
A more better option of the expression. The fonts are created with negative and positive space principle.
ver 5) Khatma - for murder or brutal murder, to kill someone
A light headed expression of the meaning as a tatoo on a girls shoulder, in praise of her drop dead gorgeous looks.
Daravana - Scary
Here the expression is to show a space in perspective to add dramatic effect making it scary.
Daravana - Scary
Illustrating drama and horror
Gulzar - a garden of flowers
The etymology of this name is from Urdu. Urdu is well known language from persian - Arabic script.
Halka - light weight
Deshi Videshi - Native and Non Native
Aant - End
Laxmi - a Hindu goddess.
She is a goddess of wealth and prosperity. A crown is a particular feature among all hindu deities, emphasizing on the font.
Halka - Lightweight
Prakruti - Nature