Frutopia Package Design
2008 - CINCINNATI ADDY AWARD WINNER
GOLD IN PACKAGE DESIGN & STUDENT BEST OF SHOW
GOLD IN PACKAGE DESIGN & STUDENT BEST OF SHOW
This school project was to create a package design for an existing or fictitious drink. I decided to design an all new packaging for Frutopia, a fruit flavored juice drink no longer sold on the shelves. Its original bottle shape was a common water bottle so I changed the bottle shape to a more sleek design to stand out from its competitors. Their old logo was outdated so I modernized the logo and gave it a sleeker look. There old label design was very cluttered with all kinds of fruits and other images so I simplified it by just reducing it to just a collage of fruit. The nutrition facts followed the FDA guidelines too.
