Boy Scouts of America
Advertisement Campaign
2015 - CINCINNATI ADDY AWARD WINNER
GOLD IN CONSUMER AND TRADE PUBLICATION CAMPAIGN
The project was to design a three ad campaign for The Boy Scouts of America to entice boys to join the Boy Scouts. The solution was to use eye catching photos of Boy Scouts doing exciting outdoor activities during the weekends, summer break, and winter break as well as using the tag line “What did you do over … ?” Each scout in the photograph is wearing the Boy Scout logo colors of red and blue.
