The client came to me and said "look, we are twins and we are making business; but we don't know what our face is going to be...we want something that reflect us but which can encapsulate many other business branches, a conglomerate feel, professional, serious and showing our expertise in doing business and consulting. Our names are beginning by F, and we want a name 2F (which is us) & Co (standing for company or conglomerate."

 

This was challenging because when you don't know what exact field your client is really in, it's hard to come up with an efficient brief. Well, it turned out to be a pretty good experience. Let's have a look!

Clients are twins. They insisted on the fact that they want to be symbolised by the identity. So, in the sketching and brainstorming process, I kept that in mind. A mirror is best representing identic sides, the reflexions were interesting to play with. After many nights sleeping on these ideas, something interesting popped out.

These lines are the core of the identity. Left as is, it marks the strengh, precision and righteousness of the whole project. Something that came over and over in the mind mapping. These lines also leave room for an animation project for future advertising for example.

Stationery / Print materials

Leather rendering

Simple and neat on a shirt

Office rendering

 

Great sign at the building entrance

We gave this identity and its owners a great start. A serious ground to grow on.  This is a project unlike so many others we are forging here in Africa, for corporate businesses. We aren't comparing this work to so many others beautiful projects here on Behance (which we profoundly admire, respect and get inspired by). The goal is not to compete, or get more comments or likes, the REAL goal is to show that we are making an impact (at our level) in a continent that lacks great corporate design. We want to make a change, put dents where all needs to be done. Show people that we can do great things that are not what the media like to show on the news.

 

Thank you for your time and more coming...