A Brand Book was designed to collect the results of the process with Guoqui Toqui. It includes what we defined as the meaning of the brand, as well as guidelines and habits for Guoqui Toqui to follow in order to stay true to the brand they want to build.
Brand Book detail.
The logo was created with an original typography made by Alejandra Bonnet for Ugh, Del Futuro.
Guoqui Toqui is a audiovisual content laboratory that produces entertainment for thought. As any parrot, it takes what seems ordinary and makes it fun and etraordinary. But unlike any other parrot, everything that Guoqui Toqui says will make us reflect on some level.
The typography was traced from Colombian political posters of the 1920's. The objective was to capture the social subcontext of this kind of letterforms, which was crucial for communicating the brand's essence.
The parrot symbol was synthesized from the letter G of the Guoqutoquitype. It represents the brand's fun and irreverent side.
Illustration of the Guoqui Toqui Parrot broadcasting important/aparently unimportant news.
Visit Guoqui Toqui's webpage and Facebook page.
A bag was designed for the presentation of Guoqui Toqui's new work to special clients. (production pending)
