The visual book for the Fedrigoni collection of metallic and pearlescent papers is a riot of printing and finishing techniques, handsomely illustrated with imaginary butterflies like the Moiré and Dot butterflies from the Geometridae family, the Rorschach butterfly and the Hippidae family with its Psychedelic butterfly.

 

This paper promotion is not only pleasant to touch and appealing to the eye, it also doubles up as a light-hearted glossary of printing terms with the Up butterfly from the Embossidea family and the Down butterfly from the Debossidae family clarifying frequently confused production terms.