Julienne Espag's profile

Springleap T-shirt comp 1

This was a project I did to enter the Girls Soccer Team of South Africa-Springleap Competition.
We had to work according to a brief : We were asked to firstly incorporate their logo and also use the colors within the logo. Secondly we had to show in some way or another that woman are a unit/team. Thirdly we had to use to following words in the design as well: Awesome, Fiercely, Female and Woman’s Day.
So my idea was to take a few elements that represent Africa and a few elements that represent girls and in the end the concept that you see was to show that (starting from the bottom of the T-shirt) our national flower is the Protea and from the Protea all the other elements grow and contribute to a girl/woman.
Springleap T-shirt comp 1
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Springleap T-shirt comp 1

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