On the heels of being tapped to create Publik's entire branding and packaging identity, we were asked to create a digital experience that would compliment the brand. Along with the goal of providing users an easy way to take a look into Publik's primary roastery and coffeehouse, we also looked to create a fun way to explore and purchase their apparel, accessories, or coffee blends. In the end, we developed an interactive experience for desktop that filled these needs, as well as a simple and beautiful dedicated mobile experience that gave users all the primary information they needed to learn about their coffee, find locations, and buy product.
For the entrance to the site, we worked to create a picture-perfect rendering of the Publik space
to give users a tour through each of the aspects of their cofeeshop.
After giving users a look into the physical space, our next task was to educate users on the various blends of coffee that Publik roasts. What developed was an experience that showcased a background map and stamp for which region the beans were harvested from, along with information about preparation and sourcing for each blend.
For the locations section, we heavily photographic view of each space to give people a recognizable look at each location. Hovering over each location would reveal hours of operation and phone number.
Upon clicking in, they would get more information and interior photos,
as well as a jump to look at each item on their menu.
