For this project, I was tasked with creating a logo for the Florida Chapter of the Society of Professional Journalists, presenting a new and bright look for this group in the "Sunshine State".
Various concepts and type arrangements were sketched in the creative process.
Several of the initial options were chosen to further develop. Additionally, a myriad of typefaces were tested.
Two unique versions were made of the final logo; one over black simplified down to minimal lines and colors, with another full color version created for primary usage.
