Motion Graphic｜Gucci Love 2023 心动体验

Digital Art visual identity motion graphics Interaction design Technology Advertising campaign gucci Love heartbeat

Gucci Love 2023 心动体验

Digital 数字媒体｜ Communication 视觉传达｜ Technology 技术交互

Retail & Luxury 奢侈消费品

Relative Design cooperates with GUCCI to present the online GUCCI LOVE interactive experience to celebrate the 520 festival in China. By using visual interweaving and negative space, in the space between interpretation and translation, the hidden 520-我爱你-LOVE behind language is translated and interpreted to narrate GUCCI's exclusive moments of excitement.

GUCCI LOVE心动体验的创意设计，呈现本次520节日线上端的LOVE心动交互体验。以视觉化的交织与负形关系，在转译与传译之间，将隐藏在语言背后的 520-我爱你-LOVE，述说出GUCCI的专属的心动瞬间。