HIDDEN HOPS
✶ FIERCE BEER CONCEPT ✶
Hidden Hops encapsulates an innovative approach to beer branding, presenting a captivating mystery beer concept for Fierce Beer Aberdeen. The first collaboration is with the iconic Aberdeen buttery to create a tasting experience that is full of nostalgia, humour and mystery.
This project showcases elements of the first Hidden Hops: Rowie Edition Event. To respresent this, beer cans, scorecards, scratch cards have been created exploring retro playful visuals. such as taking the signature hop symbol and transforming it into a retro tactile branding feature.
