For this project, I needed to design a series of assets for the 2024 Sundance Film Festival ranging in size and purpose. I couldn't use the obvious things you would associate with the festival like sunrays, moutains, and film icons. 

After Completing my research for the Sundance Film Festival, I learned that their target audience is between the ages 18 and 35 and that the first festival was in the 1970’s. I decided to create a cute orange retro character. I learned that fictional characters can make you feel emotions and that the color orange is associated with happiness. As for the text, I also decided to go with a vintage font to keep the 70’s theme going. The photo I used is an entrance to the festival, I believe that it also has a vintage feel- I added a black tint over the photo so that the background and foreground weren't competing. I also added trees to the photo since Utah is also known for its forests.