Role:
UI/UX Designer, Web Developer, Full-Stack Developer
Project Goal Introduction:
The goal of this project was to create an online presence for Casual Country, a USA-based wholesale clothing brand specializing in shirts for cowboys and rural areas. The client sought a website that captured an old-school charm while enabling global inventory booking and increasing sales through online channels.
Client Background:
Casual Country, prior to this project, did not have an online presence. The client was primarily focused on wholesale operations within the USA.
Challenges:
Limited Client Availability: The client's busy schedule made it challenging to coordinate meetings and gather requirements efficiently.
Unique Branding Requirement: Designing a website with an old-school charm and a feel of the backward area to align with the brand's identity.
Global Inventory Booking: Implementing a system that allowed the client to manage inventory bookings from around the world.
Sales Growth Through Online Presence: Achieving a 15% increase in sales solely through the new online platform.
Solution:
I developed an e-commerce website from scratch using Node.js, EJS, and MongoDB. The design incorporated rustic elements and a nostalgic feel, meeting the client's branding requirements. Features included an intuitive booking system for global inventory management and a user-friendly interface for customers.
Process:
Requirement Gathering: Despite challenges, I gathered requirements through detailed documentation and occasional meetings.
Design and Development: Leveraging Node.js and EJS, I created a visually appealing website with a responsive design and seamless user experience.
Testing and Deployment: Rigorous testing ensured the website's functionality across devices. Deployment on a reliable server ensured global accessibility.
Post-Deployment Support: Ongoing support and minor adjustments were made based on user feedback to enhance the website's performance.
Results:
Enhanced Online Presence: Casual Country established a strong online presence, allowing for global inventory bookings.
Increased Sales: The website contributed to a 15% increase in sales, showcasing the effectiveness of the online platform.
Streamlined Operations: The new platform simplified inventory management and customer interactions, improving overall efficiency.
Conclusion:
This project successfully transformed Casual Country's business by providing a robust online platform that aligned with their brand and business goals. The new website not only enhanced the client's global reach but also significantly increased sales, showcasing the power of a well-executed online presence.
Technologies Used
Node.js: For server-side development.
EJS: For templating and front-end rendering.
MongoDB: For database management.
Figma: For design and prototyping.
Bootstrap: For responsive and mobile-first design.
