The Brief/ Designer Statement
The task was to design a series for the 2024 Sundance Film Festival ranging in size and
purpose.
When I was doing research about Sundance, I found out, It is a showcase for new work
from American and international independent filmmakers. The festivals provide an
opportunity for filmmakers, distributors, critics and other interested persons to attend
films and meet to discuss current artistic developments in film. Which means,
Sundance offers great opportunities, good movies and also great socializing. It also
takes a lot of hard work, focus and dedication to organize and present a movie in the
festival.
When I was thinking about all of those which Sundance offers, then I realized I should
do something about how to attract people saying there are opportunities, good movies
and great socializing all at the same time. When it comes to socializing, hard work,
dedication and focus, I couldn't think of anything other than bees, because throughout
history, bee symbolism has embodied focus, dedication, hard work, teamwork,
generosity, prosperity and fertility. That is how I ended up concepting bees and Sage lily
flowers to my design, since it is also a national insect and national flower of state Utah.
I want to create something very simple and soft and still give the message to attract
people. I had two directions for the color pallet. One was very soft and the other was
very vibrant. I ended up using the soft version since my theme had to do something with
bees and flowers. The elements that I used were simple shapes, colors, lines, size and
fonts to create contrast and highlight the most important elements of my design. I
mainly used Adobe Illustrator.
The whole idea behind my design is to welcome people, grab attention, make a strong
first impression, something unique and something memorable.
The Research
Sundance Film Festival, independent-film festival held in Park City, Utah , each
January. It is one of the most respected and celebrated film festivals in the
United States . The Sundance Film Festival began in September 1978 in Salt Lake
City , Utah, under the name Utah/United States Film Festival.
Who attends the Sundance Film Festival?
As for the number of attendees, the Sundance Film Festival typically attracts tens
of thousands of people each year. This includes filmmakers, industry
professionals, journalists, film enthusiasts, and members of the general public
who purchase tickets to screenings and events. Its 2023 festival was the first
time the Sundance Institute realized it had significant traction with people
between 18 and 34.
Festival attendees tend to be well educated—almost 80% are college graduates.
Approximately 27% have attained a master’s degree and about 8% have a
doctorate degree.
About 43% of 2015 Festival attendees said their annual household income was
more than $100,000; a percentage slightly lower than the 50 percent reported in
2014. Nonresident attendees were more likely to report having high annual
incomes—51% compared with 33% of Utah residents.
Most of the people attending the Festival are U.S. residents, the largest share of
which live in Utah, California and New York.
88% of the nonresident visitors surveyed said that attending the Festival was the
primary reason for their visit to Utah. Almost 28% of nonresidents said they were
visiting Utah for the first time and 49% said they would visit Utah again within the
next 12 months.
Although the Festival is an entertainment-driven event, most people who attend
the Festival are not affiliated with the entertainment industry. Just 16 percent of
those surveyed said they were entertainment professionals.
Slightly more than half of those attending the Festival in 2015 were males (53%)
and (47%) were female.
RECREATIONAL ACTIVITIES In UTAH
• Almost half of nonresidents surveyed said they intended to ski or snowboard during their stay. This equates to about 15,239 people. The most popular resorts for skiing were Park City Mountain Resort and Deer Valley.
• About 15 percent of locals surveyed said they would include skiing or snowboarding as part of their Festival experience. The Park City Mountain Resort and resorts located in Salt Lake County were the ski areas of choice for Utah residents who intended to ski or snowboard.
https://d36oiwf74r1rap.cloudfront.net/wp-content/uploads/2015/05/sff15-economi
c-impact-report.pdf
https://www.npr.org/2024/01/18/1225135839/sundance-film-festival-2024
What is the point of Sundance Film Festival?
The festival's role has always been to present new and interesting stories from
new and interesting filmmakers. It is a showcase for new work from American
and international independent filmmakers . The festivals provide an opportunity
for filmmakers, distributors, critics and other interested persons to attend film
showings and meet to discuss current artistic developments in film .
This year, Sundance organizers say they received a record 17,000 films from
around the world submitted for consideration. That's a lot of growth; the first year
featured "maybe 25 films" and a handful of documentaries and "maybe 100
people wandered around out in front of the theater," Robert Redford told NPR in
2017.
Sundance Film Festival is also knowing there's a chance that you'll see a celebrity
— either on the stage during a Q&A, or randomly in a Park City restaurant, or
signing autographs on Main Street.
About Utah
Utah is a landlocked state in the Mountain West subregion of the Western United States. It borders Colorado to its east, Wyoming to its northeast, Idaho to its north, Arizona to its south, and Nevada to its west. Utah also touches a corner of New Mexico in the southeast. (Wikipedia)
Capital: Salt Lake City
Population: 3.381 million (2022)
State flower: Sego lily
State Insect: Honey bee
Concept of Ideas before Sketching
Antlers of Elk- National animal of Utah
Utah flag
Sego lily flower - National flower of Utah
Cherry - National fruit of Utah
Salt lake
Vibrant color letters
Tropy
Jewelry idea ( rich, expensive)
Yellow star (star=celebrities)
Owl - big eyes
Two hands together
Splash of water
Round shape with word
Peacock - color and pride
Design of eyes
Cat - the most curious animal
Butterfly eyes
Try to climb and reach to the star
Flags hanging
People stand on a circle
Girl with eye
Bear - Utah have lot of bears
Bee
Two bees together
Movement in title
Graphitic style
Blocky bold thick letters
Yellow, black, white
Psychedelic style
The movement in bee
The movement in flowers
Simple color and shapes
Star getting bigger
Protect independent filmmakers
Birds singing
41 years of voice
Focus on culture
Winter sports in Utah
Modern design elements
New and interesting stories
Connection between artist and the audience
Future of the film
Your vacation about to start
snowstorm
Occasional moose
Ski
Celebrities with boots and sweater
The water of the salt lake city
Voice of the movie
Rhythm of the movie
Sketches
Logo Comps
Poster comps
