Packaging
With the primary focus of the brand being the bottle wraps themselves, we worked to find a balance between affordable production of the labels and a unique design that would be easy to apply to a varietal sauce line-up. With minimal space on a 12FL Oz sauce bottle, the creative team made sure to let the brand take the lead but also leave lots of real estate to call out the sauce's flavor profile and ingredients. Using custom illustrated icons and monospaced type, we were able to tell the story of Maui Flavor Wave and show people that its Original flavor in particular was "Rainbows Hotwing Sauce."
