The focal point of the logo is the initial letters of the name. Such a decision was made based on the services provided and to whom they are assigned. Elegance is one of the most important thing in the beauty industry. So, typeface was chosen to create this impression. As a counterbalance to elegance and classicism, I used extremely strict and modern font, which easily conveys the brand name.
An additional golden circular shape has been introduced, which symbolizes eternity, quality and luxury. It is an additional graphic element that can be used to further develop the corporate style in other attributes.