Branding
Experimental project done during my time at Vancouver Film School. The client is a fake performatic company called Sooul, competitor to Cirque Du Soleil. Sooul is celebrating their 10th anniversary and wants to give back to their home city.
The logo was designed to communicate the company's connection to arts and magical moments. As an experimental project, i had little concern with legibility so i created an ambigram. When the logo is placed at its normal position, it reads "Sooul" but when flipped, it reads "Magic".
Share The Magic (online campaign)
Share The Magic is a campaign in which locals could share their magical stories and together build a mosaic available for purchase as a poster. All profits would be donated to local charities. And one person's story would be elected to become the next season's theme: Magical Stories.
