The Ask
Position India as the ‘Incredible Match’ for diverse wedding aspirations of the world. Highlight the global appeal of India as a wedding destination with unique offerings.
The Insight
Couples all over the world look for special destinations for their special day, to create a meaningful event with a sense of place, more unique than traditional hometown weddings, yet with scope to add a personal touch to their big day.
The Idea
A social media campaign highlighting India’s potential as a global hub of wedding tourism backed by its global appeal as a tourism destination, varied terrain and geoclimatic realms; sprawling coastline; innumerable heritage attractions; distinctive and virile ethnicity; well-developed connectivity; geared-up wedding ecosystem and hospitable locales.
Themed Weddings
From crafting scripts, and picking the perfect visuals, to nailing down the visual vibe, style, and music - I was the brains behind it all!
Top Destinations
The brief was to delve deep into the dreamy destinations sought after by couples for their special day, ranging from a regal wedding in Hyderabad, a serene ceremony in Rishikesh, to a picturesque beachside celebration in Goa.
Creative Direction: Nitin Jain
Animation: Anshuman Gupta
