Project: Dreamworks Dreamplace (Multi-city Shopping Mall Event)

Role: IP Media Coordinator

LINK to full video: https://parker3d.com/dreamplace.html

Create an immersive, interactive holiday experience transporting guests to Santa's North Pole workshop.

Develop engaging media content for both the interior and the dynamic LED-clad exterior of the attraction.

Ensure consistency and adherence to the Dreamworks brand across multiple simultaneous installations.

My Contributions:

Developed test environments and mockups for inside and outside media elements, facilitating seamless content creation.

Partnered with the technical team to establish innovative media workflows for unique, irregular formats.

Performed calibration and quality control for all eight locations, upholding the high visual standards of the Dreamworks IP.

Evaluated multiple software and hardware options from vendors, aiding in key purchasing and setup decisions.

Challenges:

Executing rapid, simultaneous installations across US shopping centers within a tight timeframe.

Designing a media system intuitive enough for non-technical operators to manage reliably.

Adapting traditional processes to create media content fitting the event's unique format and technological requirements.

A successful multi-city holiday event that brought the magic of Dreamworks to families nationwide.