Design Narrative

To display the e.l.f. Lip Lacquer Trio Collection in stores, the point of purchase display is shaped like a giant tub of lip gloss that is very similar to the actual tube of e.l.f. lip lacquer. The head of the 'lip gloss' is where the information is that informs the customer what is being sold while the body, the same color as the lip gloss color in the collection, contains all of the physical boxes. Each shelf will have two to three boxes, allowing the structure to display twenty to thirty product boxes.