Padel is one of the fastest growing sports in the world, and can be described as a mix of squash and tennis. A lot of existing brands jumped into this extending market to create sport equipment out of commercial interest. Naijin starts from a different perspective and truly wants to create a brand exceptional for padel that can help the player reach its true potential with the right gear and helps to define a stronger identity to padel and its players.

Naijin’s logo is inspired by the linear perspective of a padel player looking over the tennis court, creating an illusion of depth and motion due to its vanishing point. The minimalistic strokes of the typography are resembling the lines of the playing field, this allows the brand to come to life and creates endless possibilities for digital and physical brand applications. It results in an identity that represents padel.