Fit is the new lit.
Client:
Scope of Work:
Brand Identity, Logo Design, Brand Style Direction, Color Scheme, Typography, Packaging Design, Print and Marketing Collateral, Social Media Strategy.
Vitmaker is a supplement brand that aims to create awareness about the importance of a healthy lifestyle. Made for the youth living in the hustle culture, Vitmaker offers a variety of healthy snacks as well as fiber collagen drink. The brand was inspired to create a unique and fun way for young people to improve their diet in a hassle-free manner.
Lapomps collaborated closely with Vitmaker to develop the look and feel of the brand. We wanted to create something that would convey their personality and values, while also being very easy for consumers to find and navigate. The visual concept of the logo was also refined to convey a sense of grooviness and youthfulness that matches the active lifestyles of Vitmaker’s target audience. We tempered exquisite typography with a modern twist, to create bold and engaging text for the designs.
The brand logo icon is also designed to be a mascot, adding spice and character to the brand. The icon is shown with its hand making a V gesture as the first letter of Vitmaker. This hand gesture can also be a signature gesture of the brand.
The interpretation of zestfulness, empowerment, and wholesomeness also played a big part in influencing us in developing Vitmaker's visual system, as it is portrayed in the colors and layout movement that are used for the graphic element and photography. The practice of customizing vibrant colors is undeniably fun. In our project with Vitmaker, we elevated the brand's product packaging through visually attractive designs that included organic and playful illustration styles
Overall, it's been a delight for us and the Vitmaker team to finally translate the positive and supportive energy into a full brand experience. Bringing the brand to life is what really fires us up! We're all about infusing it with personality and values that we're super passionate about. Think vibrant colors, lively movements—we're all about celebrating the awesome stuff!
