Vitality Race by Juan Valdez

Project
We were thrilled and proud to contribute to this race with our billboard design. As Creative and Art Director, I had the opportunity to explore a dynamic approach to highlight the brand's products and engage users in the excitement of the race through each product. Our clear message aimed to inspire users at every kilometer of the race, resulting in a captivating billboard.
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AGENCY: Punto 99
Team:
CEO: Javier Reyes
DGC: Santiago Landaburu
Creative: Edwin Tarapuez
Motion Graphics, Creative Design & Art Director KV: Paulo Guzmán
Creative Copywriter: Gonzalo Arrieta / Marìa Elisa 
Creative Designers: Alejandro Flores / Juan Sebastián Bermeo / Pablo Daniel Sierra / Gustavo Hualpa / Martina Torres

Vitality Race by Juan Valdez
Published: