During my role as a UI/UX Designer for the Taxi838 landing page, I focused on optimizing user experience and interface design for the taxi service. Utilizing hard skills such as user research, wireframing, prototyping, and usability testing, I conducted comprehensive analyses to understand user behaviors and preferences in the context of booking taxi services online. Leveraging tools like Adobe XD, Sketch, and Figma, I crafted tailored wireframes and prototypes to enhance the landing page's design and functionality. Collaborating closely with developers and stakeholders, I ensured seamless integration of design elements into the page's architecture. Additionally, I conducted usability testing sessions to gather feedback for iterative design improvements, resulting in an improved user experience on the Taxi838 landing page.