The Waitrose - Moon
To honor Ramadan, the upscale grocery chain Waitrose in Dubai and Abu Dhabi has made a bold decision to incorporate all 30 phases of the moon into its logo during the Holy Month. Originally a British brand, Waitrose has decided to demonstrate its unity and dedication in commemorating Ramadan with individuals throughout the UAE.
This logo alteration is a key element of a month-long initiative to observe Ramadan and provide customers with advice on health and well-being during the fasting period. This marks the first instance where the brand has utilized its logo in this manner.

Social campaign created by us at RAPP, Omnicom, United Arab Emirates for Waitrose, within the category: Retail Services.

Advertising Agency: RAPP, Dubai, United Arab Emirates
Managing Director: Mimi Nicklin
Chief Creative Officer: Ali Shabaz
Creative Director: Vanburn Gonsalves
Art Director: Jayana Rashintha
Designer: Jayana Rashintha
Animator: Hassan Boxwalla
Account Management: Jessica Raby
Brand Representative: Morne Fourie
Waitrose - Moon
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Waitrose - Moon

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