We collaborated with Banh Mi House, a family-owned Vietnamese eatery reimagining traditional Banh Mi sandwiches and bowls with vegan and pho-flavored options. The founder sought a distinct brand in a competitive market, leading us to craft a warm, loving, and approachable identity. Our comprehensive process resulted in an aligned brand identity system, complemented by distinctive marketing materials, packaging, and merchandise designs. Banh Mi House's commitment to love shines through every aspect, creating a strong connection with customers and enhancing their culinary experience.