Mustela as a company is fully committed to have a positive social and environmental impact on the planet. As part of their new awareness campaign on recycling "Meno Meglio Mustela" (“Less Better Mustela”) I was asked to create a series of illustrations for their new limited edition composed by 3 beauty products.
"When I grow up I'd like to become..." is the key concept of this new limited edition. Mustela bottles can have a new life if transformed into a new object. For this reason I created a series of characters (a pen holder, a pair of maracas and a teddy bear) that children can then recreate by reusing the bottle, once the product inside has finished.
Here are the 3 characters I designed, based on the objects a child can recreate by using the bottle: a pen holder, a pair of maracas and a teddy bear. They are all based on the distinctive shape of Mustela's bottle.
Along with the illustrations I also created the graphics for the packaging of all 3 bottles and for their display.
