The 2020 Best Buy Holiday Design System
Created to differentiate 20 unique holiday sales across 12 weeks, under one, cohesive visual treatment. The creative collection came to life through 125+ emails, 35+ social posts, 10,000+ banner units & more.
Executive Creative Director: EJ McNulty
Executive Director Account: James Bumpers
Management Supervisor: Alicia Kruse
Creative Director: Kristine Baumgardner
Senior Art Director: Chris Kurtz
Art Direction/ Senior Designer: Heidi Keller
Animation: Keldon Ancheta
Project Director: Jeremy Bergo
Project Manager: Britney Harris
