Project
In American Deli, we understand that time is a constant variable in our lives. That’s why we’ve launched a beautiful campaign: It’s Deli Time. This campaign is all about celebrating our magnificent menu, available for enjoyment at any hour of the day. Whether you’re craving a delicious breakfast or winding down with cocktails and soft drinks, we’ve got you covered. As Creative and Art Directors, my focus revolves around the campaign’s central claim: Any time of the Day can be Deli. We took a graphic approach, incorporating round shapes, lines, and a circular, compact logo to symbolize the passage of time. When designing the logotype, I experimented with typography and lettering to convey a sense of joy and movement. After some trial and error, the final result came to life. For our social media and LED advertising, we created a series of motion capsules showcasing different products at various hours of the day. As for our billboards, we tailored them to target specific regions of our country. The end result? A beautiful and impactful campaign crafted with love.
Early concept:
Our first concept ideas, exploring shares, forms and the main theme of the overall campaign.
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AGENCY: Punto 99
Team:
CEO: Javier Reyes
DGC: Santiago Landaburu
Creative: Pablo Olmedo Velarde
Motion Graphics, Creative Design & Art Director KV: Paulo Guzmán
Creative Copywriter: Basilio Vallejo / Gonzalo Arrieta
Creative Designers: Alejandro Flores / Juan Sebastián Bermeo / Pablo Daniel Sierra / Gustavo Hualpa / Martina Torres
DGC: Santiago Landaburu
Creative: Pablo Olmedo Velarde
Motion Graphics, Creative Design & Art Director KV: Paulo Guzmán
Creative Copywriter: Basilio Vallejo / Gonzalo Arrieta
Creative Designers: Alejandro Flores / Juan Sebastián Bermeo / Pablo Daniel Sierra / Gustavo Hualpa / Martina Torres
