Project
American Deli tasked us with creating fresh and bold key visuals for their new line of products, to be used in their social media campaigns and print materials. As Creative and Art Director, my role was to strike a balance between maintaining the overall look and feel of the new products while infusing each one with its unique flavor. We approached this goal with a fresh and minimalist design for the billboards, particularly for the breakfast items, using light and bold typography with the product as the focal point to energize mornings. For social media, we opted for homemade scenes, creating a beach-like atmosphere for our bowl to evoke a sense of relaxation and incorporating wave scenes for our billboards to tie in with our Ecuadorian oceans. For our chicken nuggets, we aimed for a universal appeal, emphasizing their versatility and irresistible taste. Finally, for our Menestra Deli product, we took a direct approach, ensuring it stood out with our brand colors. The outcome of this campaign is truly magnificent; we can almost taste the products just by looking at every frame.
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AGENCY: Punto 99
Team:
CEO: Javier Reyes
DGC: Santiago Landaburu
Creative: Pablo Olmedo Velarde
Motion Graphics, Creative Design & Art Director KV: Paulo Guzmán
Creative Copywriter: Basilio Vallejo / Gonzalo Arrieta
Creative Designers: Alejandro Flores / Juan Sebastián Bermeo / Pablo Daniel Sierra / Gustavo Hualpa / Martina Torres
DGC: Santiago Landaburu
Creative: Pablo Olmedo Velarde
Motion Graphics, Creative Design & Art Director KV: Paulo Guzmán
Creative Copywriter: Basilio Vallejo / Gonzalo Arrieta
Creative Designers: Alejandro Flores / Juan Sebastián Bermeo / Pablo Daniel Sierra / Gustavo Hualpa / Martina Torres
