Jake Cooper's profile

New York Times Spreads

New York Times Spreads
Spring 2011
This proposed layout for the New York Times Magazine was designed in response to my personal critique of the current format (*NY Times has since changed their design from which this critique was derived). I felt that the page space was very under-utilized, leaving a white-space dominant area that makes the general appearance of the magazine seem utterly flat.

My idea was to alleviate a bit of this flatness by adding page elements that would add both physical and metaphoric perspective to the design. I created a color-code system which was based around a cube. The cube serves as an indexical reference which materializes my own perception of the news. I believe news coverage is divided into levels of perspective or scope: local (lifestyle), national (U.S.), and international (Global); yet despite the change in scope each perspective is granted an equal level of importance by the reader. Thus, the idea of a cube, which places equal prominence to each side, became the best choice to represent this notion. 
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New York Times Spreads
Published:

New York Times Spreads

This proposed layout for the New York Times Magazine was designed in response to my personal critique of the current format (*NY Times has since Read More

Published: