About:
Seat Concepts is a well-known player in the motocross scene, catering to both adrenaline-fueled adventures and leisurely motorcycle cruises. Praised for their commitment to excellence, they specialize in crafting bespoke seats tailored to the diverse needs of riders, from Enduro enthusiasts to avid travelers crisscrossing the nation. Notably, esteemed riders such as Hallie Marks and Cody Webb entrust their rides to Seat Concepts seats.
Within Seat Concepts, I serve as an embedded student from studio\Blu. My role involves collaborating with the head of marketing and sales, including social media, website development, apparel design, and more. My objective is to infuse their brand identity with fresh, trendsetting elements, enhancing their overall appeal and engagement with their audience.
Website Banners and Social Media Campaign Ads
Photoshopped Website Seats
One of my primary responsibilities was enhancing Seat Concepts' existing seat selection through Photoshop. Instead of capturing multiple photos to showcase various color options for each seat, I undertook the crucial task of seamlessly integrating different colorways into a single photograph. This meticulous process demanded precise color matching to ensure alignment with the materials and maintain consistency across seats sharing the same material or color.
The impact of this endeavor has been profound, as completed color variants displayed on the website have yielded remarkable results. Each seat featuring the full spectrum of color options has witnessed a notable increase in sales, with a significant uptick of over 10% for each individual seat.
Team USA custom seat design
Special Event Logo and Illustrative T-shirt Design
