TESCO SINGAPORE
A series of food photography images made for
Tesco Singapore's Instagram and Facebook page.
Partnered with a Senior Art Director as well as two very capable writers,
I was the only creative working on the entire process from concept, to shoot, to post.
..Within a client budget of S$300 for 5 posts monthly.
All of the images were shot and edited in-house, put together using props
sourced from various colleagues, shot with natural lighting and minimal studio
lights, and composited in Photoshop to make it seamless and natural.
From there, I had set up my own stop-motion workshop in office, built a
little automated Excel spreadsheet that tracks all of the food expiry dates
and the respective SKU numbers taken from the Tesco website.
From scamp to shoot to DI, I was fully in charge of the entire process.
Even purchasing the props and products. It's a long story.
In the final picture, it was all one croissant.
But you wouldn't be able to tell. :)
But you wouldn't be able to tell. :)
