The concept of this logo is based on the integration of a magnolia flower into the letter "M" - it is associated with femininity, attractiveness, freshness, and spring - to convey a sense of newness and attractiveness. 
The logo is dynamic and balanced at the same time, the flower seems to grow out of it. The shape of the branches is very similar to the aforementioned plant, harmoniously framing the letter and allowing it to breathe.
My goal was to create a logo that was not banal, easy to read and remember, not like a stock logo, but not too complicated at the same time, so that it didn't look overloaded and cheap.