Diamonds, re-imagined.
Consciously created and purposefully celebrated, Itara Jewelry brings to you sustainable lab-grown diamonds using cutting-edge technology – the results are so magnificent, it’s impossible to tell one apart from a mined diamond! As pioneers in sustainable luxury, Itara aims to introduce you to a conscious evolution – one that is also effortlessly integrating diamond jewelry to your everyday life. With a passion for their craft along with a keen eye for design and finesse, Itara’s product line ranges from classics to customized bespoke creations – all made with compassion, quality and value.
Consciously created and purposefully celebrated, Itara Jewelry brings to you sustainable lab-grown diamonds using cutting-edge technology – the results are so magnificent, it’s impossible to tell one apart from a mined diamond! As pioneers in sustainable luxury, Itara aims to introduce you to a conscious evolution – one that is also effortlessly integrating diamond jewelry to your everyday life. With a passion for their craft along with a keen eye for design and finesse, Itara’s product line ranges from classics to customized bespoke creations – all made with compassion, quality and value.
BRIEF
Being amongst the first movers in this space, to develop a brand that speaks to the new age consumer yet give them the confidence in purchasing diamond jewellery of the future.
VISION
To a be a conscious and transparent Lab-Grown Diamond brand
SERVICES
Brand Strategy, Brand Story, Brand Identity, Creative Direction, Social Media Launch and New Collection Campaigns.
IMPACT
As a pioneering business in the diamond industry, with a zoomed-in interest in building a community that believes in being part of a conscious (r)evolution, we created a global identity that found centrestage at leading retailers and various international publications. Carrying that vision forward digitally came next, via a well-crafted social media strategy and scalable design templates. Adding an extra shot of strong visual storytelling, we also set the brand apart through creatively directed photoshoots and campaigns.
Identity designed
Some social media campaigns designed
