PROJECT: AISPI
The shoppable Michelin guide for fashion.
AiSPi, (pronounced as i-spy), is a platform that allows you to travel through and discover European cities with a fashion lens. From local boutiques tucked away in narrow streets to designers changing the fashion landscape, you can find the best of European fashion here. AiSPi, easily is, quite the go-to platform for global trendsetters and fashionistas including Masoom Minawala, Farhana Bodi and Sanjana Batra amongst others.
BRIEF
A uniform brand identity across platforms with eye catching visuals – an all access pass to European fashion for the modern Indian consumer.
IMPACT
Throwback to 2020. What started as a collaborative effort to kick away the pandemic blues, led to the uniquely aspirational Get Away with AiSPi campaign, backed by strong visual storytelling. One quick scroll through AiSPi’s Instagram feed (@aispi.co), and you were sure to be transported to various cities across Europe through the medium of fashion, travel and influencers. Since then, we’ve conceptualized various physical and digital trunk shows, designed a dynamic website, memorable packaging suites, PR kits and marketing collaterals, along with a constant (and deliberate) evolution of the digital strategy. The recent success of the AiSPi Summer Love Story and Haute Dreams: A Date with Couture campaigns, garnering over 1,00,000 impressions on social media without any influencer engagement, truly led to many celebratory sips of espresso.
SERVICES
Social Media & Emailer Marketing, Campaign Design, Packaging Design, and Website Design.
Identity and website for the platform
Stationery collaterals
PR Kit
Some social media campaigns
