PROJECT: INSANELY GOOD
Welcome to the InsanelyGood Life.
A one-stop-shop for all your daily essentials – right from farm fresh veggies and fruits, to the softest, fluffiest breads and baked goodies, from homemade delicious snacks and pickles, to freshly milled flours and stone ground spices – that, is InsanelyGood for you. They take pride in their authentically sourced approach that promises same-day harvests, crackling freshness and fingerlicking deliciousness – cherry picked for you. Wouldn’t it be InsanelyGood to wake up to fresh groceries delivered to your doorstep every morning?
BRIEF
Rebrand SuprDaily by Swiggy, by carving out a distinctive proposition in a highly cluttered e-com grocery market and repackage to entice and engage its newly acquired audience.
IMPACT
Waking up to InsanelyGood groceries at the crack of dawn with a cuppa in your hand has got to be worth it. Lucky for you, we got to share the compelling story of why nothing but InsanelyGood is better when it comes to fresh, authentically sourced and lipsmackingly delicious groceries. The recipe for this story? Equal parts market research, brand identity, packaging, marketing and event collaterals and a snazzy onboarding video for an InsanelyGood brand experience.
SERVICES
Market Research, Private Label Brand Stories and Packaging Design and App Onboarding Video.
Brand stories and packaging for the different food groups
