PROJECT: LOVE, INDUS
Opulent skincare crafted with rare riches from India and NYC’s transformative tech. Love, Indus’ product offerings focus on unique benefits like skin strength, expressions lines, deterring peach fuzz – for both, men and women – recreating experiences that remind you of the nostalgia of an old home, to discoveries in the new. Love, Indus is touted as one of the most sought after beauty brands from India and New York by VOGUE, Forbes and many others.
BRIEF
Establish a unique identity for a brand with an Indian soul and global appeal - To break skincare stereotypes by creating a maximalist brand.
IMPACT
A masterclass in how to pour the perfect cuppa of standout branding with a voice of reason that breaks the norms of traditional skincare, Love, Indus is truly special for us. We embraced a maximalist approach in a sea of minimalist skincare brands, with an experimental approach to everything from triangular packaging, an immersive website experience to seasonal marketing collaterals and further enhancing the flavour with engaging social media campaigns.
SERVICES
Brand Identity, Primary and Secondary Packaging, Seasonal Packaging Conceptualization, Social Media Launch and Management, Social Media Campaigns, Ad Creatives, Photoshoot and Video Creative Direction, Retail Display, Website Design, and Marketing Collaterals.
Website designed for Love, Indus
Creative direction for product photoshoots
Packaging design
Some social media campaigns produced
