This project involved a fake Space Agency from a selected list of countries, I chose Iceland. And I needed to create 3 touch points for the advertising campaign of a new launch for this Space Agency.
I initially made the logo on the left, a combination of the Icelandic Mountains, Northern lights, and a rocket. This was hard to see from far away due to its small lines and details. I changed the logo to the Gyrfalcon, Iceland's National Animal. Along with "IP", the initials of the Space Agency which is Icelandic Plass, translating to Icelandic Space from Icelandic. Along with the colours of the Icelandic flag.
I created a set of 3 posters which all connected to create one image.
I then made a second touch point of a clothing design. This had a uniform for the employees to wear, as well as a lanyard for employees and visitors. I also made an exclusive T-Shirt and matching trainers for the general public to purchase.
Finally, the third touch point I created is an animation for the Space Agency which breaks through the stereotypes of Iceland and introduces what the Space Agency see of Iceland. This is playing on the Instagram trend of everyone using this audio to review the year they had on social media.
