MASTHEAD:
跃新年,悦美好
BODY COPY:
用喜悦的心志,跨向全新的一年
祝大家新年愉悦,美好如愿。
RATIONALE:
Colourful butterflies and dragonflies dancing over the hyper-realistic blossoms of hydrangeas, cherry blossoms, magnolias and chrysanthemums, while accompanied by monstera leaves and the elegant Chinese folding fans – signifying the arrival of spring that is filled with the joyous and harmonious festive atmosphere.
The designer applied two different backgrounds – one with geometric pattern and another in solid – to create a subtle contrast and adds a touch of modernity.