Tiger Brands asked to create lifestyle illustrations for some of their brands,
to be hand painted on the walls of spaza shops in informal settlements across
South Africa. The style had to be simple so the mural artist could replicate the design as efficiently possible.
to be hand painted on the walls of spaza shops in informal settlements across
South Africa. The style had to be simple so the mural artist could replicate the design as efficiently possible.
The product packaging was also illustrated in the simple illustration style
for extra ease for the muralist.
for extra ease for the muralist.
The designs were purposely created in sections
that could be re-jigged into many configurations.
that could be re-jigged into many configurations.
With a minimal colour palette and style
the characters could be replicated quickly and economically.
the characters could be replicated quickly and economically.
