The Brand
Gianluca Fontana is a creative copywriter. His work deserved to create a personal and dynamic custom logotype based on some handwriting style. The brand must retain personality but be easily legible to associate his nickname as well.
The logo must be accompanied by a clean design and minimalist color scheme.
Construction
FInal Version
Color Palette
Stationary
The Shooting
Over a detailed brainstorming, some ideas for the communication were studied in order to represent through a variety of surreal images some creative situations from an imaginary world according to each of the activities developed by Gianluca.
To achieve this, we conducted a photo shoot for each case that later became thoroughly edited to obtain what we wanted. It was a big challenge and fun.
To achieve this, we conducted a photo shoot for each case that later became thoroughly edited to obtain what we wanted. It was a big challenge and fun.
Case #1: Creative / Viral / Guerrilla
Case #2: Social / Media / Strategist
Case #3: Copy / Content
About & Tweets
Identity Design: Gustavo Arias
Photo & Editing: Gustavo Arias
Web & Front-End Development: Katty Garcia
Year of completion: 2012
Year of completion: 2012
