We collaborated with Nike on a global campaign that spanned social media, websites, billboards, and magazines, featuring AR coverage produced by omm.agency.
The core idea was to reintroduce the iconic figures of the 1990s to a new generation by bringing classic posters to life through animation. We aimed to "Remix the past, bring it to the present."
Working closely with Nike, we developed a story inspired by the dynamic duo of Penny Hardaway and his sidekick, Lil' Penny. We created stylized digital doubles from scratch to bring this vision to life, carefully recreating iconic movements from archive footage and old commercials.
