BackClick - Refurbished Electronics Store
A refurbished electronics store, BackClick enlisted us to help build an innovative ecommerce website that educates users on the benefits of refurbished electronics in order to promote the purchase of second-hand electronics to save the planet.
The Client
BackClick seeks to change the way people buy electronics.
The rise in e-waste discarding and increasing demand for affordable electronics are the major factors driving the growth of the refurbished electronics market in India. With the growing market, BackClick seeks to educate, build trust and desire for refurbished electronics with the aim of becoming a credible source for second-hand electronics in India.
The Goal
BackClick needed a digital space to bring their knowledge and expertise to users conveniently. They wanted to showcase content that would inspire users to shift their mindset towards being more Earth Friendly.
BackClick identified a market opportunity for overcoming common challenges when buying refurbished electronics. They realized that the term “Refurbished Electronics” had a negative reputation in the minds of users. As such, they needed a modern platform that would become a source of value and a dependable resource in order to educate and ease the users purchase journey.
In order to achieve this goal, BackClick reached out to us to build their Online Presence from the ground up.
The Solution
With BackClick’s goal in mind, we performed a thorough discovery process to identify their target audience, competitors, user acquisition strategy and the key features the website would need in order to launch.
The website was built with WordPress, to utilize as a trusted Content Management System (CMS) for both the Frontend and Backend. The website featured educational information on refurbished electronics and e-waste, customer verified product reviews, trade in and buy back options, additional protection plans, tech support and payment plans to ensure complete peace of mind when buying refurbished electronics online.
When the website was ready to launch, our team worked to ensure all lead generation channels were in place and tied in with BackClick’s goals.
Thank You For Watching!
