Юркнига is the biggest law book store in Ukraine, based in Kyiv. I worked on an intro logo animation to present their brand identity. I played with shapes and gradients to showcase the power and consistency of the brand. The video captures attention with vibrant colours and intriguing movement of the shapes.
This opening animation is more than just shapes and movements; it's a story that begins with a single dot and progresses through improvement. From disorder and chaos to structure, consistency, and rules. Isn't law characterized by strict lines and principles, all structured within books? Reflecting on these ideas, I chose this narrative and these emotions for my animation.
Thanks for watching!
*The design was created based on Юркнига brand guideline.
*The design was created based on Юркнига brand guideline.
